When a lead qualifies or buys in the chat, Chatmo sends the event to Meta through the Conversions API, so your ads find more people like your real buyers.
Conversion events sent
Purchase · Rp1.250.000
Fajar Nugroho · from CTWA ad
Lead
Maya Sari · label Hot lead
Purchase · Rp390.000
Tamara Putri · order paid
No pixel can see what happens inside WhatsApp. CAPI can.
Map labels like "Hot lead" or "Closed won" to Meta events. When the label is set, the event is sent.
Event mapping
Label: Hot lead
Send as Lead
Label: Closed won
Send as Purchase
Paid orders send the purchase value and currency so Meta can optimize for revenue.
{ "event_name": "Purchase", "action_source": "business_messaging", "value": 390000, "currency": "IDR"}Events from Click-to-WhatsApp leads are tied to the ad click that started the chat.
Attribution
Year-End Promo 50%
213 purchases
When the AI agent labels a lead, the matching event is sent automatically, once.
Maya Sari
WhatsApp · Online
WhatsApp, Instagram, Facebook, Telegram and webchat in one place, with AI agents that reply 24/7.